Windows 10 finally gets an official Instagram app

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Back when Microsoft unveiled its new “Metro”, later renamed “Modern”, app platform, it was ridiculed for not having most of the most popular apps and games available on mobile platforms. For example, it was only recently that Windows actually got Candy Crush Saga, years after the game’s rise to fame. One app that has so far eluded capture was Instagram . The day, however, has finally arrived as Facebook finally unleashes official Windows 10 versions of its apps, including Facebook, Messenger, and yes, finally, Instagram.
Instagram is a very picky service. Officially, you can only upload from its official mobile apps. You can’t even upload via its official web page, at least not officially. There are many third party Instagram apps, even on Windows 10, but they are almost all limited to browser and searching. That has pretty much left Windows phone users, be it 8.1 or 10, out in the cold.

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The problem with that setup is that there will always be third party apps that try to circumvent Instagram’s limitations and there will always be people trying to use those. Unfortunately, not all those apps and services are trustworthy, which will end up giving Instagram itself a headache. Now, at least, the problem is solved.
Windows 10 mobile users will now finally be able to post on Instagram, officially and securely. At least hopefully securely. Naturally, the apps supports a great number of filters to enhance your photo’s mood. Live Tile support means you can pin Instagram to your Start screen and be notified of changes right and there. The bad news, this is limited to Windows 10 Mobile only. Windows 10 tablet users, you’re still not considered a valid Instagram audience.

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Facebook is also rolling out new Facebook and Messenger apps for Windows 10 PCs and tablets. This newer version makes better use of the width of the screen instead of feeling like a humongous smartphone app. The app also supports Reactions, finally allowing users to do more than just a thumbs app, and stickers in comments. Ironically, Facebook isn’t yet available for Windows 10 mobile, but it will soon be, which sadly isn’t the case for an Instagram PC/tablet version.

4 reasons you shouldn’t be afraid to be funny on social media

maasaiLaughter is a universal language and one of our first communication methods. Before we had spoken or written language, humans used laughter to express our enjoyment or accession with a certain situation. It’s also a form of communication that bridges the gap between various languages, cultures, ages and demographics. So it’s no wonder that funny memes and witty hashtags are such a hit on social media. In fact, according to one study, “humor was employed at near unanimous levels for all viral advertisements. Consequently, this study identified humor as the universal appeal for making content viral.”
So, humorous content gets shared more on social media channels. That’s an obvious benefit for your brand. But what other benefits can you gain by making your audience laugh? Following are four other advantages to using humorous content.

1. It creates unity.

Laughter is social. We laugh 30 times more when we’re with other people than when we’re alone, according to Robert R. Provine, professor of psychology and neuroscience at the University of Maryland Baltimore County. Laughter eases tension and forms a sense of unity through groups. Get your Facebook fans or Twitter followers laughing, and you’ll be helping to establish a sense of community and building connections with your brand and amongst your fans and followers.

2. It triggers emotional responses.

Humor creates positive feelings. Laughing releases endorphins, relaxes the body, boosts the immune system, helps to relieve stress and overall just makes us feel good. These physiological and chemical responses are unconscious, and create a pleasant emotional response. By using humor in your content on social media, you help to associate pleasant feelings with your brand.

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3. It makes your brand memorable.

Positive feelings create memories. Research has shown that just 42% of positive experiences were forgotten, while 60% of negative experiences faded from memory. No one remembers a dull Facebook post or boring YouTube video, but we all remember Kmart’s “I Shipped My Pants” commercials, even if we’d forgotten that Kmart was around. Making your audience feel good through humorous content will help them to remember your brand in the short- and long-term.

4. It provides audience insights.

Peter McGraw, director of the Humor Research Lab and author of the Humor Code, states that “funny” is the intersection of benign and violation. If something is benign — a everyday observation — it’s not going to be funny. If something is a violation — a gross or offensive view of the world — it’s also not going to be funny. But that sweet spot between everyday and offensive, that’s where funny happens.

Learning where that sweet spot is for your audience can tell you a lot about their mindset, values and desires. To find this perfect junction, you may have to test things you think are too benign or too offensive, which does create some risks. But the insights you gain into your audience’s mentality can be well worth the uncertainty.

Being funny helps to create stronger emotional ties with your audience, creates better brand recall and builds a closer knit community. Humor may not come naturally for your brand, and may not always be the right approach. Luckily, social media allows you to test and iterate quickly to find the best humorous tone for your brand and audience.

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James Bond wannabes: This amphibious Lamborghini is for sale on eBay

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The amphibious Lamborghini Countach is for sale on eBay for $26,000

Some might say that you never really need a Lamborghini. Those people might also state that no one needs an amphibious car either.

Certainly, though, even those naysayers can agree that everyone needs an amphibious Lamborghini. And, thankfully, there’s one for sale right now on eBay for a shockingly low $26,775.35 (Ksh 2,600,00).

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If you’re thinking that price is too good to be true. That’s because it is. The car, which the owner says is the only one of its kind, has a storied past, having been converted from righthand drive to lefthand drive and back to right.

And although it looks like a Countach, the car is registered in England as a “Ryan Rover V8 Sports” complete with a Rover V8 engine.

Moreover, even the seller admits it needs some “TLC” but opines it’s worth “£50k (Ksh 5762.74) + when reinstated to its former glory.

Specifically, the car needs seats, tires, brakes and to have the doors reinstalled — among  other fixes.

If you’re willing to look past all those niggling issues, you could have a seriously cool and distinctive car. I mean, this is the only amphibious Countach on the planet. That title alone is worth the $26,000 (Ksh 2628951).

 

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